*WCW (White Coat Waste)
The Client
Previously known as the White Coat Waste Project, is a 501(c)(3) non-profit seeking bipartisanship to end the use of taxpayer money to fund cruel animal testing.
The Challenge
WCW needed a brand that could serve the duality of their non-profit; sway lawmakers and inspire donors to put an end to animal testing once and for all.
*finalist, client considering to use concept for an ad campaign - to be determined.






