*WCW (White Coat Waste)

The Client
Previously known as the White Coat Waste Project, is a 501(c)(3) non-profit seeking bipartisanship to end the use of taxpayer money to fund cruel animal testing.

The Challenge
WCW needed a brand that could serve the duality of their non-profit; sway lawmakers and inspire donors to put an end to animal testing once and for all.

*finalist, client considering to use concept for an ad campaign - to be determined.

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